Smashing the watermelon



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Brexit, Lebron, Facebook, Bill Cunningham, Schtick, etc.

My latest emailer covers Brexit, Lebron, Facebook, Bill Cunningham, Schtick or Treat for SeeSo! (tonight!), HOT SOUP, and Vooza. Get up on it. Subscribe.

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New Yorkers don't understand how much sports means to midwesterners

New Yorkers don't understand how much sports means to midwesterners.

In the midwest, the celeb 8x10 on the wall of the pizza place is the local newscaster. That's the most famous person around, the guy who does the weather. There, you are a big celebrity if you've been on Law & Order. In NYC, your waitress has been on Law & Order.

When the local sports team makes the playoffs, a midwestern city stops. Watching that game is what the city is doing that night. Yes, the entire city. Were you planning on performing that night? Sorry, that's not a thing anymore. Everyone will be at a sports bar. Actually, every bar becomes a sports bar. And there is a DJ who plays jock jams when the game goes to commercial. Gary Glitter is played and people scream "hey" and none of it is ironic.

There is real investment. Jerseys are worn. People sulk and hurt when their team is eliminated. They rejoice and honk horns all night when they win. In New York, we have no horns to honk.

Lebron gets it. He knew that winning would mean more to Cleveland than it could ever possibly mean to Miami, where people leave before the game ends because they have to go tan and do cocaine and promote their cool party (see, everyone in Miami is a promoter).

New Yorkers won't ever get that highest of highs that sports can deliver because that intense high comes from a place of desperation. A yearning to escape, if just for a night. To be a real player. One on the big boys.

In NYC, we are always a big boy. We have too many options. Sure, we may root for the Yankees. But when they lose, we shrug and go out and do one of the 238 other cool things there are to do in NYC that night. When Cleveland loses, they have to go back to living in Cleveland.

So I'm happy today. I'm happy for Cleveland. They got a championship. And I'm happy for everyone else too because hey, we don't live in Cleveland.

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This campaign is to Donald Trump what that sex tape was to Kim Kardashian

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We remember what is repeatable

Persuasion expert on what makes Trump so effective. Relates to standup too.

2. We remember not only what is repeated, but what is repeatable.

It is intuitive to believe that repetition leads to memory. And we tend to repeat what is repeatable. But what makes a message easily repeatable? Science demonstrates that one of the criteria for a repeatable message is portability.

Take famous movie lines, such as “Say hello to my little friend” (Scarface), “You talking to me?” (Taxi Driver), “I’ll have what she’s having” (When Harry Met Sally) – these phrases contain simple words that can be used in many contexts, beyond their original habitat.

Analyzing Trump’s and Hillary’s message – it is easy to repeat “Make America Great Again” – simple syntax and we can replace the word “America” with something else and use it in different contexts, from trivial to serious (Make pancakes great again or Make democracy great again). For Hillary…we don’t know what her message is and what we should repeat. Ironically, her home page repeats Trump’s name…


Reminds me of "If it doesn't fit, you must acquit" or Chris Rock's technique of repeating stuff onstage ("Now I'm not saying he should have killed her...but I understand") or insert a non-OJ related example here.

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