Selling it is part of the art of it

Neat talk from A.J. Jacobs on taking a "fake it till you make it" approach to creating things (title of the talk: "The Importance of Self-Delusion in the Creative Process").

The whole thing's interesting. One part that stuck out: When he talks about reframing the way you think about marketing (about 12:40 in to the video). The takeaway is you should view selling what you make as part of the creative process.

He quotes Jeanne-Claude, who was behind The Gates, when talking about how that project took 20 years to be approved by the government: "We like to see navigating the bureaucracy as part of the artistic process. We like to see the red tape as part of our art." [thx MK]

1 comment:

Unknown said...

Do check out this other video which is pretty funny! http://www.youtube.com/watch?v=zuy46axawiA

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