Hey. I’m Matt Ruby (matt@mruby.com). I live in Brooklyn and I'm a standup comedian and the creator of Vooza, a video comic strip about the tech world. This is Sandpaper Suit, a comedy blog about standup, filmmaking, and whatever else I feel like talking about. Established 2006. Phew, that's a while.
Matt Ruby's comedy MattRubyComedy.com (clips, bio, show calendar, etc.) Vooza (my web series about startups) Hot Soup (weekly comedy show I co-produce at Irish Exit)
“Do you want to see my Grandma’s lingerie?” is a question I ask surprisingly often. Read this if you want to find out why. It's a story I wrote about family, love, forgiveness, psychedelics, and evening wear.
No one wants to blow up your damn grain silos. ISIS isn't sitting around saying, "We could blow up the Capitol building...orrrrrrr we could target this water tower an hour outside of Des Moines." Your targets are vulnerable for a reason: No one cares about them. If we get attacked again, it's gonna be in NYC, DC, or LA, so just settle down because us blue staters are the ones who are actually in danger and we're not getting all hysterical about letting in a few people who are trying to escape a tyrant. NYC has tons of Arabs and the only time it scares me is when I eat at a Halal stand that's been letting raw meat just sit there all day because I'm pretty sure that dirty kebabs are a more legitimate threat to my health than dirty bombs.
This is the theme to Garry's Show,
The theme to Garry's show.
Garry called me up and asked if I would write his theme song.
I'm almost halfway finished,
How do you like it so far,
How do you like the theme to Garry's Show.
This is the theme to Garry's Show,
The opening theme to Garry's show.
This is the music that you hear as you watch the credits.
We're almost to the part of where I start to whistle.
Then we'll watch "It's Garry Shandling's Show".
MATT RUBY:
Laugh it up: how to use humor and native advertising to get noticed
FILMED THURSDAY, APRIL 30TH 2015
CAUTION: Drinking beverages of any kind while watching Matt Ruby’s session may result in liquid spewing all over your screen due to uncontrolled laughter. In one of the most popular sessions at Marketing United, Matt shares tips for adding humor to your marketing to grab attention and personalize your brand. He also plays clips from Vooza, his video comic strip that spoofs tech startups. They’re awesome, smart and hilarious – you’ve been warned.
Geared toward marketing folks who want to learn how to make stuff that doesn't suck.
“Bourdain calls his crew — three producers and two cameramen in mobile E-Z Rigs — his Quick Reaction Force, and they’re excellent at capturing the feel of a location while remaining respectful and unobtrusive.
“I’ve said a million times that I’d rather miss the shot than disturb the mojo,” Bourdain says. “If you’re stopping people to move a light, it fucks up the dynamic and the spontaneity. You end up with a show that looks like everybody else’s.”
The mojo is more important than the quality of the shot. Funny trumps all so don't sweat the visuals so much.
Couple of recent Vooza videos starring ME. First one filmed live in front of 2k people in Amsterdam...
Next Generation Marketing
Millenials? Been there. Generation Z? Done that. In this conference talk, Vooza’s CEO explains how to reach the next generation with your marketing.
Founder Tips: Innorupt
Vooza’s founder gives a crazy email tip, explains how to write a mission statement, and shows how to combine innovation and disruption. #innorupt
Jay Welch writes in: "I was reading an interview with Neil deGrasse Tyson on Vox where he talks about handheld vs lavalier mics, and I thought it was an interesting snippet that might fit well on Sandpaper Suit. Thought I'd pass it along. Interesting way to think about the mic that we don't hear often."
Todd VanDerWerff: What have you learned in working with stand-up comedians that you've taken into your own speaking gigs?
Neil deGrasse Tyson: [...] [W]hat I get from comedians are things like timing and how we know that one word is funnier than another word. It could be simple things like, does the word rhyme with some other word you just used or little things that I see them invoke in their craft.
At a minimum, for example, the host might say, "Would you like a lavalier mic?" [a small microphone usually clipped to one's clothing] and I say, "No, I want a handheld mic." Have you ever offered a lavalier mic to a stand-up comedian? No, they want the handheld mic. The handheld mic is a prop, it's a tool, it's a device. Your imagination can make it something in the moment.
Related: I think it's weird that late night spots are often the first time a comic tells jokes without holding a mic.