Sandpaper Suit is NYC standup comic Matt Ruby's (now defunct) comedy blog. Keep in touch: Sign up for Matt's weekly Rubesletter. Email mattruby@hey.com.
5/29/15
A weekend on Ayahuasca
5/13/15
"Look at this fish I caught" photos
5/8/15
The best comedy on TV is the Wendy Williams show
You can't say that on television
Part of it is not worrying about advertisers. It's why shit on HBO is so much more interesting than other networks.
Thought of that while reading this too: Asking "who's the customer?"
It turns out asking "who's the customer?" is a great way of thinking about when certain companies or industries do things that aren't aligned with good customer service or user experience.
The customer for network TV shows isn't viewers. The customer is the advertisers. The viewer is just a means to an end. AKA "if you're not paying for the product, you are the product."
5/4/15
I spoke at a marketing conference about Vooza, humor, and native advertising
@mattruby crushing it at #MarketingUnited w/ his discussion about creating compelling content. pic.twitter.com/YBURFIhdUY
— Mark Scrivner (@MarkScrivner) April 30, 2015
Lots of laughs already for @mattruby at #marketingunited pic.twitter.com/JadG83Szuf
— Waffle (@WaffleSocial) April 30, 2015
According to @mattruby, the key to next gen marketing is marketing to the fetus. #MarketingUnited @voozahq pic.twitter.com/TsWN7X0tGP
— Alexandra Boisvert (@xandraraye) April 30, 2015
@mattruby THAT made my day. Great content ;) #MarketingUnited
— Kayla Nicole (@kaylaaanicole) April 30, 2015
@voozahq bringing some humor & info on #NativeAds to #MarketingUnited @myemma @LiveIntent pic.twitter.com/iLtDWhURJk
— Ali Swerdlow (@swerdtoyourmom) April 30, 2015
Loving this #MarketingUnited session with @mattruby from @voozahq! #TheProblemWithMarketing pic.twitter.com/nwsK7QJotD
— Courtney Corlew (@clcorlew) April 30, 2015
@mattruby comedian and founder of Vooza says next gen marketing is marketing to the fetus. 😂😂😂😂 #MarketingUnited pic.twitter.com/zNiMKCvB0x
— Jason Martin (@martinjasonm) April 30, 2015
. @voozahq much needed laughs and great info and concept! #MarketingUnited
— Tess Helmandollar (@tesshdollar) April 30, 2015
Brands are too fearful. Push peoples buttons. Have some edge. Make fun of people. @voozahq #MarketingUnited
— Andrea Arnold (@jesuisandrea) April 30, 2015
Rehashing #MarketingUnited Day 1: most memorable sessions = @annhandley @jennita @Lifeisgood @voozahq Looking forward to Day 2!
— Jackie Brown (@jaxcomm) May 1, 2015
@mattruby THAT made my day. Great content ;) #MarketingUnited
— Kayla Nicole (@kaylaaanicole) April 30, 2015
@voozahq Super funny, super insightful. #MarketingUnited pic.twitter.com/8OrZdVBgzr
— Maslow's Path (@MaslowsPath) April 30, 2015
Pure genius @voozahq #MarketingUnited Marketing Depts need 2 think beyond millennials, Gen Z. pic.twitter.com/Iy8nWuOOG5
— jbstockton (@jbstockton) April 30, 2015
Matt @voozahq is awesome. Funny stuff. Amazing intro video and fetus marketing strategy. #MarketingUnited pic.twitter.com/XSkAFjh7Mw
— Dave Delaney (@davedelaney) April 30, 2015
Really awesome native advertising presentation by Matt Ruby fr @voozahq. The videos are hilarious #MarketingUnited tech & funny is cool
— jbstockton (@jbstockton) April 30, 2015
OMG @voozahq this is *the* best way to end the day at #marketingunited. New fan for sure.
— Forward Push (@ForwardPush) April 30, 2015
Some of the stuff I talked about in case you're interested in more info:
1,000 True Fans [Kevin Kelley]
The Economics of Internet Comedy Videos [Splitsider]
Jerry Seinfeld Aces Product Placement [Brand Channel]
12 video sharing triggers [Econsultancy]
How Publishers and Brands Can Measure the Value of Native Advertising [Content Standard]
Brands as publishers [Curve]
Brands as Publishers [Huge]
Moving on/Subscribe to my newsletter
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