Metrics vs. chemistry

A piece on Amazon Video’s new original show: ‘Alpha House.’ Apparently, Amazon's first original web production "was born from a mountain of site data, user input, and focus grouping." Entertainment Weekly review of it says, “I couldn’t shake the feeling that something wasn’t coming together. In the end, what kept it from being the next Veep came down to comedic timing and cast chemistry." Oh, you mean building a show based on data, crowdsourcing, and focus groups didn't lead to a lot of chemistry? Shocking that.


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