As for making a splash online, think of something catchy, new, strong, simple, bold, authentic and calling-it-out true — like the viral gold standard “Stuff White People Like” — which is hilarious. Then do a Tumblr and Twitter of the same name and YouTube if you can. Boom, you just created your brand. Think: “Texts From Last Night.” One idea. Stick to that, and see if it’s fun and takes off. Nowadays anyone can become a brand or entrepreneur this way...
You can network your brains out, but if you haven't produced/created/completed/delivered the project -- as in, written the book, started the blog, written the screenplay, shot the video, staged the one-person-show or developed the tight five minutes of material of standup -- you'll get nowhere.
Concentrate on creating something that you are passionate and excited about, and you'll be blown away by what happens. Even if it doesn't land you the exact career you dreamed of, you'll have created something that you love. I know it'd be cooler if it were guaranteed that it would make your career, but creating something you love will change and influence you in ways you never dreamed of...
Podcasting is changing the industry; so is someone like Louis C.K. who is selling direct to fans. So is Twitter. As Seth Godin says: The way the industry is nowadays, no one is going to pick you. Pick yourself instead.
I agree with the idea that making something you think is great comes with some nice side benefits, even if it doesn't rocket you to stardom. Plus, the opposite is even scarier. As I've said before, there's nothing worse than selling out without selling anything.
Labels: about standup
Permalink | 12/05/2012