Dove, AXE, Unilever, and "real beauty"

Re: Dove's "Real Beauty" ads...

Dove is owned by Unilever which owns AXE which puts out ads that objectify women and perpetuate those same beauty standards that Dove attacks in its ads.

Unilever doesn't care about beauty standards. It cares about maximizing profits. It's trying to make money off idiot teenage boys who buy that AXE “Bow Chicka Wow Wow” bullshit while at the same time profiting from women who are disturbed by those same images.

The whole thing is greasy. It's like watching Steubenville football players raise money for battered women. Don't give Unilever credit for attacking a problem it helped create.

Btw, Unilever also owns Slim-Fast. Y'know, the weight loss option for fans of "real beauty."

1 comment:

Selena said...

I remember back in 2006 when Dove started that whole ad campaign of "Real Beauty" and their models were non-models--normal women. My friend who works in commercial casting said that industry buzz was that Dove just wanted to save $$ on models--the original impetus wasn't even about women's body image, but rather about money.

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