Wired UK profiles Vooza: "'Spinal Tap for startups' Vooza uses satire to smuggle advertising"

Wired UK wrote a big piece on Vooza: 'Spinal Tap for startups' Vooza uses satire to smuggle advertising. (Does "smuggle" mean something different in the UK!?)

Ruby admits that Vooza's real journey was not dissimilar to the journey of the very startups it mocks. "Although we make fun of startups, there are a lot of principles we embody: we make something, put it out in the world, see if the audience is there, see if we get traction and then pivot a little," he says, adding, "I can't use these words with a straight face any more."

Here'a a recent episode: