Future Insights interviewed me about Vooza

Future Insights interviewed me about Vooza. Questions include: "Was there a specific viral internet video that made the light bulb go on for Vooza?" "Is it harder for you to play the straight man or the guy who delivers the punch lines?" "Which is your favorite Vooza video, and why?"

Vooza takes the piss out of ‘branding’:

You know those self-indulgent videos where people talk about creativity, inspiration and their approach to branding as motivational music plays in the background?

Since launching (and doing we’re-still-not-sure-what), Vooza's made it its business to demystify the startup journey by zeroing right into the smarmy “thought-leader” attitude that so readily shuts people out before they've begun.


See the video on branding and read the full piece.

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