"Proof of concept" pilot

Good backstory to Cristela Alonzo’s semi-autobiographical Cristela show:

Cristela didn’t make the cut. However, the producers, who also are behind ABC’s Last Man Standing, and 20th TV took the $500,000 penalty, a fraction of what a normal pilot costs, and used it to budget a presentation with ABC’s blessing (the network called it “proof of concept”). Cristela ended up filming a full-length pilot on the stage of Last Man Standing using that sitcom’s crew, led by director/co-exec producer John Pasquin, with two days of rehearsal and prep time, doing the blocking in a windowless room using paper plates and metal chairs. Cristela, originally not even budgeted to get a testing, tested through the roof, with Alonzo, who has no previous acting experience, scoring higher than Allen, New Girl’s Zooey Deschanel and The Crazy Ones’ Robin Williams.

I like the lean "proof of concept" approach they took to making the show. Do it as cheap and easy as possible and make something good and prove it works. Then build it from there. Everyone's always hoping to win the lottery and get the BIG DEAL but the organic way to do it is to build slowly, make sure it's a good idea, and then double down from there.

No comments:

Moving on/Subscribe to my newsletter

I only post on rare occasions here now. Subscribe to my Rubesletter  (it's at  mattruby.substack.com ) to get jokes, videos, essays, etc...