The word is confusing and mis-interpreted by many to be something far beyond what it really means.. Seth Godin’s best-selling book “Purple Cow” explains it nicely.
“When I say remarkable, I mean just that… It’s worth talking about.“
That’s it.. Worth talking about. That’s remarkable.
You, me and everyone else reading this blog can be remarkable – because we all can do things worth talking about. In fact, we already do it every day!
There’s a nice quote that comes to mind…
“Advertising is the tax you pay for NOT being remarkable.”
Good podcast interview with Godin and Brian Koppelman.