How many people do you have working at Vooza?
I am the only full time person working on Vooza. (There's actually a parent company called Fort Pelican since we'll be coming out with other shows in the future.) There are about 8 or so members of the cast although that shifts with new people coming on (recent additions: Data Analyst and Support Rep) and others fading out, usually because of actor unavailability (moving to LA, being on the road, etc.) We shoot with a relatively small crew: a director (Jesse Scaturro has directed most of the episodes), a DP, a sound guy, and a makeup artist. I showrun or executive produce or whatever you want to call "standing next to the director and making suggestions every once in a while and making sure lunch is ordered."
Does every employee where all the hats - does everyone write, act, or direct the shorts?
Some of the actors also help write scripts but I do most of the writing. We only have one director. Otherwise, everyone mostly stays in their lane.
Are your shorts written or do you have an idea behind them and allow the actors to improvise and play within the scenes?
Questions from a Vooza fan about how we do the show..
How did you come to start Vooza?
I had worked in the tech world for 10 years (employee #1 at a company called 37signals, best known for creating Basecamp). Along the way, I began doing standup comedy. I was doing shows at night and working during the day and thought there might be a way to combine these things in a fresh way. It also was a Wild West kinda time for online video (still is I think) and seemed like there could be a neat opportunity there. So Vooza was created as an experiment and when it took off out of the gate, we sought out advertisers and tried to turn it into a real business. Now I like to tell people that we are a real startup about a fake startup. Or another line that I use: We're just like a real startup, except we actually make money.
As I mentioned before my friends and I have been writing, acting, and directing some shorts ourselves and I am curious to how you transitioned yours into advertising.
I wanted to make this sustainable so that meant money had to be coming in and advertising seemed like a natural way to do that. I think one of the strengths we had was having a niche audience – people in the tech world. That gave us a natural way in with advertisers who make products for that world. We're not working with Honda, Snickers, or Walmart. We're working with Ustream, Insightly, New Relic, Mailchimp, and companies like that. The people at these places watch/like Vooza – which helps sell what we're doing – and their products are targeted at our audience (entrepreneurs, designers, programmers, etc.) so it's a nice little ecosystem. The Deck ad network (http://decknetwork.net/) was something that inspired this attitude of making something for a certain group of web folks and then selling ads to the kind of companies that want to reach that audience. As for selling ads, we started off approaching brands that we thought would be a good fit. Now, most of our advertisers are fans who come to us. Btw, we also make custom videos for companies who like our videos but want something specific that might not work as a Vooza video.
Where do you get inspiration from? I have watched all your videos and am curious to how you create the idea. Does a company like LinkedIn hire you to create the video you made or was that original? What about "The Perfect Coffee Cup?" Is that advertising anything specific or just a short to illustrate your product?
I get inspiration from the madness of the tech world. Anywhere there are really pretentious people who lack self awareness is ripe for mocking and startups are filled with those types. I follow tech sites and stay in the loop on what's happening in that world and get most of my inspiration that way. When I keep hearing a term like "Big Data" and it seems like everyone knows they're supposed to talk about it but don't have any idea what it actually means, that's when a lightbulb goes off and I think, "We should do an episode on that." The videos that you mentioned were not sponsored by anyone. We just made them because we wanted to. I'd say 1 out of 5 episodes wind up being sponsored ones.
I am afraid I could ask you a million questions regarding Vooza- how it came to be? how you run the company now? What equipment you use to shoot and edit the videos?
More info on the backstory here. And we shoot most of our stuff on Canon 5Ds and edit in Final Cut Pro.
More on Vooza: Watch the videos, follow @VoozaHQ on Twitter, or join the email list. You can also support Vooza via Patreon – pledge and you'll get exclusive access to bonus footage, behind the scenes photos, scripts, etc. At higher levels, you can even get a producer credit or a cameo.
Permalink | 12/01/2014