Looking to reach consumers on mobile? Then look to creating and consistently distributing valuable, relevant video content - and make it funny.
As for tips or tactical advice for content creators looking to connect with a targeted consumer audience on mobile, Ruby offers this guidance:
Start with the audience. Figure out who you’re trying to reach with your content and then reverse engineer from there. For example, we like going after Apple because Apple fans are so insane about their products.
Expect to roll out a lot of content consistently over time. It takes a while to build up an audience.
Get an email list going--it’s still the best way to reach fans.
Answer this question: “Why would people want to share this?” Because if people don’t share it organically, it probably won’t go far. For example, designers love sharing this CEO video with each other because they can all relate to the know-it-all CEO who thinks he/she knows best how to design a logo.
The more heavy-handed you are with the sales pitch, the less likely people are to share it. Let the funny lead the way whenever possible.
Don't be so fearful to push people's buttons. Have some edge. Make fun of people. HBO is great because there are no advertisers who say, “Don’t say that.”
Find your intersection. What's the thing that you can make that no one else can? That's your island. For Vooza, it's funny plus tech.
Make it findable. Think about how people search for things online and get into that stream with the right headlines, keywords, etc.
More press coverage on Vooza.