Sandpaper Suit is NYC standup comic Matt Ruby's (now defunct) comedy blog. Keep in touch: Sign up for Matt's weekly Rubesletter. Email mattruby@hey.com.
5/29/15
A weekend on Ayahuasca
5/13/15
"Look at this fish I caught" photos
5/8/15
The best comedy on TV is the Wendy Williams show
You can't say that on television
Part of it is not worrying about advertisers. It's why shit on HBO is so much more interesting than other networks.
Thought of that while reading this too: Asking "who's the customer?"
It turns out asking "who's the customer?" is a great way of thinking about when certain companies or industries do things that aren't aligned with good customer service or user experience.
The customer for network TV shows isn't viewers. The customer is the advertisers. The viewer is just a means to an end. AKA "if you're not paying for the product, you are the product."
5/4/15
I spoke at a marketing conference about Vooza, humor, and native advertising
@mattruby crushing it at #MarketingUnited w/ his discussion about creating compelling content. pic.twitter.com/YBURFIhdUY
— Mark Scrivner (@MarkScrivner) April 30, 2015
Lots of laughs already for @mattruby at #marketingunited pic.twitter.com/JadG83Szuf
— Waffle (@WaffleSocial) April 30, 2015
According to @mattruby, the key to next gen marketing is marketing to the fetus. #MarketingUnited @voozahq pic.twitter.com/TsWN7X0tGP
— Alexandra Boisvert (@xandraraye) April 30, 2015
@mattruby THAT made my day. Great content ;) #MarketingUnited
— Kayla Nicole (@kaylaaanicole) April 30, 2015
@voozahq bringing some humor & info on #NativeAds to #MarketingUnited @myemma @LiveIntent pic.twitter.com/iLtDWhURJk
— Ali Swerdlow (@swerdtoyourmom) April 30, 2015
Loving this #MarketingUnited session with @mattruby from @voozahq! #TheProblemWithMarketing pic.twitter.com/nwsK7QJotD
— Courtney Corlew (@clcorlew) April 30, 2015
@mattruby comedian and founder of Vooza says next gen marketing is marketing to the fetus. 😂😂😂😂 #MarketingUnited pic.twitter.com/zNiMKCvB0x
— Jason Martin (@martinjasonm) April 30, 2015
. @voozahq much needed laughs and great info and concept! #MarketingUnited
— Tess Helmandollar (@tesshdollar) April 30, 2015
Brands are too fearful. Push peoples buttons. Have some edge. Make fun of people. @voozahq #MarketingUnited
— Andrea Arnold (@jesuisandrea) April 30, 2015
Rehashing #MarketingUnited Day 1: most memorable sessions = @annhandley @jennita @Lifeisgood @voozahq Looking forward to Day 2!
— Jackie Brown (@jaxcomm) May 1, 2015
@mattruby THAT made my day. Great content ;) #MarketingUnited
— Kayla Nicole (@kaylaaanicole) April 30, 2015
@voozahq Super funny, super insightful. #MarketingUnited pic.twitter.com/8OrZdVBgzr
— Maslow's Path (@MaslowsPath) April 30, 2015
Pure genius @voozahq #MarketingUnited Marketing Depts need 2 think beyond millennials, Gen Z. pic.twitter.com/Iy8nWuOOG5
— jbstockton (@jbstockton) April 30, 2015
Matt @voozahq is awesome. Funny stuff. Amazing intro video and fetus marketing strategy. #MarketingUnited pic.twitter.com/XSkAFjh7Mw
— Dave Delaney (@davedelaney) April 30, 2015
Really awesome native advertising presentation by Matt Ruby fr @voozahq. The videos are hilarious #MarketingUnited tech & funny is cool
— jbstockton (@jbstockton) April 30, 2015
OMG @voozahq this is *the* best way to end the day at #marketingunited. New fan for sure.
— Forward Push (@ForwardPush) April 30, 2015
Some of the stuff I talked about in case you're interested in more info:
1,000 True Fans [Kevin Kelley]
The Economics of Internet Comedy Videos [Splitsider]
Jerry Seinfeld Aces Product Placement [Brand Channel]
12 video sharing triggers [Econsultancy]
How Publishers and Brands Can Measure the Value of Native Advertising [Content Standard]
Brands as publishers [Curve]
Brands as Publishers [Huge]
4/28/15
Editing tip: "Matching is for sissies"
One of White’s mentors at Sundance was Dede Allen, who cut “Dog Day Afternoon” and “Bonnie and Clyde.” Allen instilled in White an unfussy approach. “You run into editors who say, ‘I can’t make that cut, the glass of water is in the wrong place in that take,’ ” White said. “But I’ll say: ‘Who cares? The performance is strongest in that cut!’ Why would you match the glass and take on that worse performance? ‘Matching is for sissies’ — that’s one of the things Dede would say all the time.” White argues that as audience members, we “look at actors’ eyes most of the time, so as long as they’re engaging, you’re going to be connected to that person, and whatever happens elsewhere in the frame is less important.”
Reminds me of one of Airplane creators David Zucker's rules:
That didn`t happen: Completely defying logic is bad, but something that is on and off the screen so fast that we can get away with it is OK. Example: Robert Stack in ``Airplane!`` yells to Lloyd Bridges, ``He can`t land; they`re on instruments!`` And of course we cut to the cockpit and four of the actors are playing musical instruments. Seconds later, in the next scene, the saxophone and clarinets have disappeared. If it`s done right, no one in the audience will ask where the instruments went.
We used that as a guiding rule during edit of this Vooza episode...
...At 1:20, Steve's gums get all bloody. In the next shot, they're all clean again. "That didn't happen."
4/24/15
"How do I market to your fetus?" and other bits from my Vooza talk at The Next Web Europe conference
Nu on stage bij #TNWEurope @mattruby pic.twitter.com/NIa7e3TSgl
— Judith (@judithjus) April 23, 2015
I think @mattruby should have the lead role in "Steve Jobs - Reloaded". Premiering soon on @netflix.
#tnweurope pic.twitter.com/gbs0V9zTDw
— Ben Donkor (@FR314) April 23, 2015
If you mean "We are embarrassed by our product and desperately need more time," you say "We are in stealth mode." @mattruby #TNWEurope
— Michael Korcuska (@mkorcuska) April 23, 2015
#TNWEurope @mattruby Startups have to lie - about everything they do. pic.twitter.com/JbaPqtcdZj
— Aleksandar Papež (@AleksPapez) April 23, 2015
Startup tip: you lie! Use acronyms, fancy job titles (Janitor vs. Garbage ninja) says @mattruby of @Vooza #TNWEurope pic.twitter.com/VyQw1AGcFA
— Saskia de Laat (@Writeaholic_nl) April 23, 2015
"I'm most proud of what I've said no to" @mattruby #TNWEurope #TNW15 pic.twitter.com/lH5WqRsgpP
— TEDxAmsterdam (@TEDxAms) April 23, 2015
Oh boy, things are getting weird here. @mattruby is the tech version of South Park. #TNWEurope pic.twitter.com/mTxbuYpVw4
— Tobias Mauel (@TobiasMauel) April 23, 2015
Congrats @TNWconference for bringing @mattruby on stage. No lunch sleep at #TNWEurope . So #funny ! pic.twitter.com/s4PhAaT4Ga
— Maren Lesche (@Maren_Lesche) April 23, 2015
LOL! More Vooza and @mattruby on http://t.co/fMk7FdqN5v. Great stuff! #TNWEurope
— Jochem Koole (@JochemKoole) April 23, 2015
'focus on marketing to fetus in utero' = born consumers ;) @mattruby @voozahq #TNWEurope #TNW15 pic.twitter.com/3oofuILcto
— Romy G (@RoomG) April 23, 2015
Never heard of @voozahq before #TNWEurope. Shame on me. @mattruby is soo funny & full of #startup wisdom. Good speaker choice @TNWconference
— Maren Lesche (@Maren_Lesche) April 23, 2015
I'm slightly annoyed with how funny is the talk from Vooza's @mattruby! #TNWEurope pic.twitter.com/Xzzd7JgZWQ
— Pep Rosenfeld (@peprosenfeld) April 23, 2015
Just been appointed VP of VPs at VOOZA @voozahq by @mattruby - feel very special & important! #TNWEurope pic.twitter.com/AhBr0SXip8
— Nicolas (@nicolasnow) April 23, 2015
The art of bullshit by the genious CEO of #Vooza Matt Ruby @ #TNWEurope 2015 pic.twitter.com/ZetAaf0ejX
— Reza Atlaschi (@Technifista) April 23, 2015
"our app helps people create meaningful connections" equal to "our app lets teenagers sends naked pictures"CEO of Vooza is rockin #TNWEurope
— Diana Bogdanova (@Dianatalks) April 23, 2015
Here's a clip from my talk last year:
4/17/15
David Foster Wallace: "90% of the stuff you're writing is motivated and informed by an overwhelming need to be liked"
In the beginning, when you first start out trying to write fiction, the whole endeavor's about fun. You don't expect anybody else to read it. You're writing almost wholly to get yourself off. To enable your own fantasies and deviant logics and to escape or transform parts of yourself you don't like. And it works - and it's terrific fun. Then, if you have good luck and people seem to like what you do, and you actually start to get paid for it, and get to see your stuff professionally typeset and bound and blurbed and reviewed and even (once) being read on the a.m. subway by a pretty girl you don't even know it seems to make it even more fun. For a while. Then things start to get complicated and confusing, not to mention scary. Now you feel like you're writing for other people, or at least you hope so. You're no longer writing just to get yourself off, which - since any kind of masturbation is lonely and hollow - is probably good. But what replaces the onanistic motive? You've found you very much enjoy having your writing liked by people, and you find you're extremely keen to have people like the new stuff you're doing. The motive of pure personal starts to get supplanted by the motive of being liked, of having pretty people you don't know like you and admire you and think you're a good writer. Onanism gives way to attempted seduction, as a motive. Now, attempted seduction is hard work, and its fun is offset by a terrible fear of rejection. Whatever "ego" means, your ego has now gotten into the game. Or maybe "vanity" is a better word. Because you notice that a good deal of your writing has now become basically showing off, trying to get people to think you're good. This is understandable. You have a great deal of yourself on the line, writing - your vanity is at stake. You discover a tricky thing about fiction writing; a certain amount of vanity is necessary to be able to do it all, but any vanity above that certain amount is lethal...
At some point you find that 90% of the stuff you're writing is motivated and informed by an overwhelming need to be liked. This results in shitty fiction. And the shitty work must get fed to the wastebasket, less because of any sort of artistic integrity than simply because shitty work will cause you to be disliked. At this point in the evolution of writerly fun, the very thing that's always motivated you to write is now also what's motivating you to feed your writing to the wastebasket. This is a paradox and a kind of double-bind, and it can keep you stuck inside yourself for months or even years, during which period you wail and gnash and rue your bad luck and wonder bitterly where all the fun of the thing could have gone...
The smart thing to say, I think, is that the way out of this bind is to work your way somehow back to your original motivation — fun. And, if you can find your way back to fun, you will find that the hideously unfortunate double-bind of the late vain period turns out really to have been good luck for you. Because the fun you work back to has been transfigured by the extreme unpleasantness of vanity and fear, an unpleasantness you’re now so anxious to avoid that the fun you rediscover is a way fuller and more large-hearted kind of fun. It has something to do with Work as Play. Or with the discovery that disciplined fun is more than impulsive or hedonistic fun. Or with figuring out that not all paradoxes have to be paralyzing. Under fun’s new administration, writing fiction becomes a way to go deep inside yourself and illuminate precisely the stuff you don’t want to see or let anyone else see, and this stuff usually turns out (paradoxically) to be precisely the stuff all writers and readers everywhere share and respond to, feel. Fiction becomes a weird way to countenance yourself and to tell the truth instead of being a way to escape yourself or present yourself in a way you figure you will be maximally likable. This process is complicated and confusing and scary, and also hard work, but it turns out to be the best fun there is...
The fact that you can now sustain the fun of writing only by confronting the very same unfun parts of yourself you’d first used writing to avoid or disguise is another paradox, but this one isn’t any kind of bind at all. What it is is a gift, a kind of miracle, and compared to it the rewards of strangers’ affection is as dust, lint.
Ah, the old conundrum: Wanting to be liked ➜ shitty work ➜ not being liked
This line stuck out to me: "Under fun’s new administration, writing fiction becomes a way to go deep inside yourself and illuminate precisely the stuff you don’t want to see or let anyone else see, and this stuff usually turns out (paradoxically) to be precisely the stuff all writers and readers everywhere share and respond to, feel."
Reminds me of something Howard Stern has said (paraphrasing): "The thing that you least want to talk about is the thing they most want to hear."
4/15/15
Jamming econo
Corporate rock was about living large; indie was about living realistically and being proud of it. Indie bands didn’t need million-dollar promotional budgets and multiple costume changes. All they needed was to believe in themselves and for a few other people to believe in them, too. You didn’t need some big corporation to fund you, or even verify that you were any good. It was about viewing as a virtue what most saw as a limitation.
The Minutemen called it “jamming econo.“ And not only could you jam econo with your rock group — you could jam econo on your job, in your buying habits, in your whole way of living. You could take this particular approach to music and apply it to just about anything else you wanted to. You could be beholden only to yourself and the values and people you respected. You could take charge of your own existence. Or as the Minutemen put it in a song, “Our band could be your life.”
Great quote here too:
“I must create a system or be enslaved by another man’s.”
—William Blake
More like this: Steve Albini and rock 'n roll philosophy and Thinking like a comic: Fran Lebowitz, Steve Albini, Oscar Wilde, Mark Twain, etc.
4/14/15
The mile high startup!?
3/31/15
Special People and Spit Take Comedy interview me about music, tech, satire, and more
I think Matt Ruby is a brilliant mind, a superb creator of comedy, and a great guy. He's the man behind Vooza, a start-up tech company that satirizes start-up tech companies. He also runs Sandpaper Suit, a comedy blog that, in ways large and small, changed my life. We had a conversation that speaks for itself. I think you should follow him on Twitter @mattruby and watch/buy/pay attention to everything he does.
Also a good time with George Flanagan on this Spit Take Comedy episode on BTR. Cue the sound effects!
Comedian Matt Ruby pays a visit to the Spit Take Comedy lair to discuss his transition from the music world to the comedy world, as well as to fill George in on what it was like to grow up with two parents who had opposing lifestyles. Also, in a new installment of "Topical Topics." both Matt and George rip the Grammys a new one.
Here's a video excerpt:
3/12/15
The n-word and tolerance theater
We watch that SAE bus video over and over and we gloat about how much better we are than those idiots but none of that does anything to address the real problems outlined in "The New Jim Crow" book or "The House I Live In" documentary. The high-horse response to this stuff reeks of "I'm one of the good ones because I cried during that John Legend song at the Oscars!" It's just a distraction, not a solution.
Anyway, what I'd really like to see is a video of drunk black teenagers on a bus singing songs from Oklahoma. "The Surrey with the Fringe on Top" please!
2/18/15
My San Francisco shows this week
Wed: 8pm - Dark Room
Thu: 8pm - Doc's Lab, 9pm - Lost Weekend
Fri: 8pm - Doc's Lab
Sat: 8pm - Doc's Lab
Fri and Sat nights I'll be doing extended sets along with the very funny Andy Hendrickson. Tix for those shows available here.
2/16/15
Jarvis Cocker on finding your voice and being specific
I’ve never thought, “Oh, I’ve got to write songs about normal people or real life.” When people set out to write a song aimed at the common man—I mean, I don’t even believe that that person exists—that’s when you get really horrible, preachy, vague, waffly songs. I hate those songs. If you want to be a creative person, the big thing is to locate your own creative voice, which can be quite difficult. When I went to art college, I would read books about famous artists of years gone by and think, “Oh, well, if I went and lived in Marrakech and ate only oatmeal and bananas for a year, I’d become really artistic,” as if there’s some kind of recipe. But instead of looking off into the distance, try and concentrate on your immediate surroundings and you will find that you already have a unique take on the world. It’s just that you might not recognize it. The key to locating it is by being specific and writing about the details of situations, because a detail proves that you were actually there and lends authenticity to what you’re writing. And the weird thing is that, by being more specific, it opens things up and makes it universal.
2/12/15
"Meet the Man That Gets Paid to Make Fun of Tech Startups"
1/28/15
How Hollywood seduces talented people into making crap
It's funny. You do good work or personal work and then they'll go – like I always used to say to Chappelle and Mos Def after we'd do a sketch I'd be like, "Fellas, that was a great sketch. Hollywood called and they want you to play cops!" Hollywood calls and then you're upgraded into some shit that you didn't want in the first place but you're so [taken with] awards shows and shit like E! and Entertainment Tonight. It brainwashes you into thinking, "That Hollywood is valuable." And you just walk like a zombie toward Hollywood and go, "Where do I stand? Here?"
More Rogan pods.
1/23/15
How to light your video
1/22/15
Interview about rock 'n roll, comedy, and Vooza
Today’s episode is an interview with Matt Ruby. Matt is a stand-up comedian who has a successful series on the web at Vooza.com. It’s a sketch comedy show lampooning the tech/startup/business world and I think it’s very funny because I work in a corporate sector of the technology world at my day job. You won’t need to be part of that world to enjoy today’s episode though as Matt and I talk about his starting in a band in the early 2000s and getting his start in stand-up comedy and how that all lead to his current project Vooza and then his latest project taking shots at the club scene.
Was a good chat.
1/21/15
Great interview with Dave Attell
A lot of new comics who have honed their set they think and they don't lock into the crowd. They don't read the crowd. I look at the crowd. I'll always go, "What's the crowd like?" And all these people are like, "Does it matter? You're just gonna do your set." Well, it matters to me because if I do a Klan joke and there's a guy out there who's a skinhead, I don't think he's gonna like it. Sometimes these jokes might help your set, sometimes they might save your life.
1/12/15
What are we so afraid of?
We should look at who profits from this fear:
-the media ("tell us what to be scared of!")
-the pharmaceutical companies ("give me pills for my anxiety!")
-the military-industrial complex ("make weapons to scare the bad men!")
-the police ("have some of the extra military weapons to scare local bad men!")
-the people who are actually doing evil things and getting away with it ("I don't listen to Elizabeth Warren because hackers/school shootings/whatever!")
Just imagine trying to explain to someone who lived 100 years ago or earlier about how scared we are today. They'd let ya know that when it comes to danger, murder, disease, and the rest of it, modern day Americans have no idea just how good we've got it. We should be celebrating our lucky existence instead of incessantly cocooning ourselves in fear and negativity.
Moving on/Subscribe to my newsletter
I only post on rare occasions here now. Subscribe to my Rubesletter (it's at mattruby.substack.com ) to get jokes, videos, essays, etc...
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Even the best standups seem to just scrape by. Then you hear about a guy who got a late night writing gig. Pay's nice. Long hours but he...
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Never been to a Letterman taping. But I've heard the studio is chilly due to Dave's orders. Was talking about it the other day with ...
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Patton Oswalt preaches love instead of hate in standup. “Actually, I think when you’re younger, anger and comedy mesh together very, very w...