Our editor is full of quotes. Bill Kerr. He has his whole theory called “the angry villagers.” Which is basically if the movie starts out and the jokes aren’t funny or they aren’t laughing, they become angry villagers and they want to burn the whole town down. And we’re always like, “Okay this is an ‘angry villagers’ moment” where, like, two jokes in a row didn’t work and now people are going to start losing trust in us. Because that’s all you have at the end of the day as a filmmaker, is the trust of your audience.
You think the same way when you go see a drama or a horror movie or something and the director is just letting stuff like jump out at you and scare the shit out of you in like, a cheap way, then you’re like, “Okay, I don’t trust this director anymore, so I don’t trust this movie because it’s just going do easy shit to make me jump.” Then you almost don’t want to deal with it anymore if that’s not the experience you went for, but there’s a way to scare people, truly, or just be the little kid who hides in the laundry and scares the shit out of mom. And that’s a cheap way to do it.
Seems like dick jokes, cursing, pop culture references, etc. are standup's version of the little kid in the laundry. You may get laughs with 'em, but it's not the valuable kind.