Basic cable channels tend to know their audience and then relentlessly target their programming at that niche (just look at the new Lifetime lineup, for example). Still, we can't help but peruseComedy Central's newly announced 2012 development slate, which features twenty potential series projects and seven stand-up specials, and wonder where all the comediennes are. Only one of those shows (and none of those stand-up specials) stars a woman, the Untitled Amy Schumer Project, and in a cinematic year filled with female-fronted comedies like Bridesmaids, Bad Teacher, andYoung Adult, that seems like an out-of-step move for Comedy Central to take. We can't be mad at any network developing shows for Wyatt Cenac, Matt Braunger, and Nick Kroll, but surely there are some comic actresses out there besides Whitney Cummings whom TV shows can be built around?
In the comments, Erin Judge writes, "It's simple. The channels that focus on comedy also focus on advertising to guys. Dudes, specifically." And she points to this article to back up her point.
The bull’s-eye for Comedy Central is the audience of males ages 18 to 34. Any younger, and the beer and car advertisers would be off target. Any older, and there are a dozen other channels advertisers could choose.
So basically: Follow the money.