"Let's get ready to rumble" violation

bufferMichael Buffer is the announcer who does those "Let's get ready to rumble" introductions at sporting events. He's even trademarked the phrase. At his site, you can join the Michael Buffer "Rumble Team" and report any violations:

The Buffer Partnership now offers a financial reward to those who report a corroborated unauthorized use [resulting in an actual recovery] of the "Let's Get Ready to Rumble", "Get Ready To Rumble" or "Ready to Rumble" servicemarked phrases...

I decided to report a violation to the email address at that page:


Dear Mr. Buffer (or one of his underlings),

Let's get ready to email!

I'm a big fan of your "Let's get ready to rumble" introductions to various sporting events. When I hear your voice, my blood begins to BOIL like water in a teapot that loves boxing.

Recently, I noticed on the "Rumble Rewards" section of your website that you constantly deal with "Let's get ready to rumble" violations reported to you by fans around the world (and you even give these fans a special gift).

Well, I'd like to report a VIOLATION that I have discovered: I saw a commercial for Kraft Cheese Crumbles with the phrase "Let's get ready to crumble!"

Do you see what Kraft is trying to do here? If you take out the c from crumble, well, you see where I'm going with this.

It saddened me to see your catchphrase, which is so melodic yet still barbaric, being used to sell, of all things, cheese. Cheese! "Let's get ready to rumble" is a call to arms for GLADIATORS, not cheese that falls apart (sounds like this is the Buster Douglas of cheese).

In fact, I have my suspicions that Kraft isn't even REAL cheese. I've read that some Kraft products are created in a laboratory. Also, despite their intensity, your words have never clogged my ARTERIES.

Kraft probably thinks they need to use your slogan to "stay in the ring" with Velveeta. But this is not THE WAY to do it. I think it's time you and I team up to give Kraft a TKO. (That stands for "Technical Knockout." Though in this case we may be looking at an LKO, "Legal Knockout." Your lawyers can advise you on that.)

As for the special gift you promise, you don't have to bother. JUSTICE is reward enough for me. As Edmund Burke once said, "All that is necessary for the triumph of evil is that good men do nothing." This is a credo that I live by.

That and "Let's get ready to rumble."

However, the economy is tough these days. So I am willing to accept the CASH BONUS you mention at your site. I wish I could pay the rent with justice, but my LANDLORD has repeatedly stated that's a "no go." Please let me know the amount and when I can expect payment ASAP.

Together, we'll get them to throw in the towel!
Matt Ruby

P.S. I will also be contacting the band EMF since Kraft is using their song "Crumbelievable" in this commercial. EMF may not hold a candle to JESUS JONES, but they have rights too.


No word back yet.

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